Mac Turchan

Mac Turchan, MBA/MS, has a diverse work experience in marketing, communications, events, and sports management. Currently, Mac holds the position of Market Manager at SponsorUnited, where they oversee the Tampa Bay, Orlando, and North American Golf markets. Prior to this, they served as the Market Lead for the same company, focusing on the Tampa Bay, Golf, and Tennis markets.

Mac also gained experience in the sports industry as a Partnerships Fellow at the Women's Tennis Association (WTA) and as a Sponsorship and Tournament Operations Assistant at the Valspar Championship. At the University of South Florida (USF), Mac worked as a Marketing Fellow for the athletics department, leading the game day experience for the Men's Soccer program and supporting football game days at Raymond James Stadium.

In the nonprofit sector, Mac worked as a Marketing, Communications, and Events Coordinator at the Child Witness Centre and as a Marketing and Events Coordinator at Social Venture Partners Waterloo Region. Mac also gained experience in the basketball industry as a Marketing and Communications Assistant at Ontario Basketball.

Additionally, Mac has worked in golf event coordination at Golf Tournaments Incorporated and provided broadcast viewer support at HockeyTech. Mac began their career as a Varsity Sports Reporter and Event Staff member at Wilfrid Laurier University, where they covered women's soccer and men's basketball and managed social media presence.

Overall, Mac Turchan brings a strong background in marketing, sponsorship, events, and sports management to their current role at SponsorUnited. Their diverse experience and expertise make him a valuable asset in the industry.

Mac Turchan, MBA/MS, completed the Vinik Sport and Entertainment Management Program at the University of South Florida Muma College of Business from 2021 to 2023. Prior to that, they obtained a Bachelor of Business Administration (BBA) with a concentration in International Business from the Lazaridis School of Business & Economics at Wilfrid Laurier University, where they attended from 2015 to 2019. Their secondary education includes a High School Diploma from Cameron Heights Collegiate Institute, which they received from 2011 to 2015.

In addition to their formal education, Mac has also obtained various certifications. Mac completed a Marketing Strategy: Competitive Intelligence certification from LinkedIn in January 2023. In December 2021, they completed the SponsorUniversity Scout Program offered by SponsorUnited. Mac also holds a certificate in Speaking Confidently and Effectively from LinkedIn, obtained in November 2021. Mac further enhanced their skills with a Tips for Better Business Writing certification, also from LinkedIn, obtained in September 2021.

In May 2021, Mac earned a Diversity, Equity, and Inclusion in the Workplace Certificate from USF Corporate Training and Professional Education. Mac had previously completed a Sports Marketing Essentials certification offered by PepsiCo in March 2021. In 2020, they acquired an Introduction to HTML certification from Codecademy in May and an Introduction to Adobe InDesign CC certification from the University of Waterloo in January. Mac also holds certification in Intermediate and Introduction to Adobe Photoshop CC from the University of Waterloo, obtained in December 2019 and October 2019 respectively.

Mac further expanded their knowledge by obtaining a Laurier Intercultural Certificate from Wilfrid Laurier University in March 2019. Mac also pursued certifications in Content Marketing and Google Analytics, receiving the Content Marketing Certification from HubSpot Academy in March 2020 and the Google Analytics Individual Qualification from Google in May 2020 respectively.