Gabriella Wiiala

Gabriella Wiiala has a diverse work experience spanning several industries. Gabriella currently holds the position of Business Director at Spoon Agency, a role they started in 2023. Prior to this, they served as the President of Diversity Charter Sweden, a non-profit organization focused on diversity and inclusion, from 2018.

From 2009 to 2017, Gabriella worked at Spoon Publishing, where they held multiple roles including Business Director, Account Director, and Concept Developer. These positions involved talent management, strategic development, and managing business areas related to entrepreneurship, sustainability, and corporate communication. Gabriella was also part of Spoon Stockholm's management team during this time.

In 2019, Gabriella joined Spoon Inhouse as part of the Business Development Launch Team. Their responsibilities included building and running efficient editorial communication teams and matching talent with communication needs.

Before their time at Spoon Publishing, Gabriella worked as a Strategic Manager of Creative Communication at Producenterna in 2009. Prior to that, they held roles as a Key Account Manager and a Project Manager at Wildeco from 1999 to 2009.

Gabriella's early career included working as a Personal Assistant and Internal Communications Manager at Oriflame Cosmetics from 1996 to 1999.

Overall, Gabriella has a diverse background in business development, strategic management, talent management, and corporate communication.

Gabriella Wiiala attended Berghs School of Communication from 1999 to 2000, where they pursued a degree in Strategic Communication (DRMI) with a focus on Communication and Media Studies. Prior to that, from 1996 to 1998, Gabriella attended Stockholm University, specializing in Political Science.