Sport Alliance GmbH
Madeleine A. is currently the VP Corporate Marketing at Sport Alliance GmbH, starting in February 2022. Prior to this role, Madeleine held the position of Senior Product Marketing Manager at the same company. Before joining Sport Alliance GmbH, Madeleine worked at XING, Metro Group (AG), and Villeroy & Boch in various marketing and business development roles. Madeleine A. holds a Master's degree in Business Administration, Business Information Systems, and Marketing from Universität des Saarlandes, graduating in 2005.
Sport Alliance GmbH
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LEADING THE EVOLUTION OF FITNESS We make it easier for people to access sport by digitalizing the fitness industry. As the market leader in Germany, we rely on the state-of-the-art technologies and methods to create a cloud-based platform that can map all relevant business processes from independent gyms to international chains. Building on this, we have created a unique ecosystem of innovative products and services in the areas of fintech, e-commerce and lead generation. The Sport Alliance group consists of Magicline, Finion, MySports and bedarf.de and we're not done yet. Our offices in Hamburg and Kraków are located in the heart of the city centre. Around 135 colleagues are working on new ideas and solutions to lead the industry into the future.