LEADING THE EVOLUTION OF FITNESS

We make it easier for people to access sport by digitalizing the fitness industry. As the market leader in Germany, we rely on the state-of-the-art technologies and methods to create a cloud-based platform that can map all relevant business processes from independent gyms to international chains. 

Building on this, we have created a unique ecosystem of innovative products and services in the areas of fintech, e-commerce and lead generation. 

The Sport Alliance group consists of Magicline, Finion, MySports and bedarf.de and we're not done yet. Our offices in Hamburg and Kraków are located in the heart of the city centre. Around 135 colleagues are working on new ideas and solutions to lead the industry into the future.


E-Commerce

FinTech

Health Care

Sport Alliance GmbH

Daniel Hanelt

Thomas Stämpfli

Madeleine A.

Bernd Dobbeck

Philipp Rusch

Sven Eismann

Daniel Wischer

Kobus Smit

Konstantin Wolkowa

Anne-Line Ramstad Löffka

Kjeld Peters

The Leadership Team at Sport Alliance GmbH drives the strategic direction and operational excellence of the company as it evolves the fitness industry. Comprising key executives from diverse functions such as data, finance, technology, and customer success, this team collaborates to innovate and implement cutting-edge digital solutions, ensuring effective alignment between products and market needs while fostering a culture of growth and inclusivity. Their collective expertise propels the organization towards maintaining its market leadership and expanding its unique ecosystem of services.

Leadership Team

Customer Success and Sales Team

Engineering Team

Leadership Team

About

Team members

Other teams at Sport Alliance GmbH

Customer Success and Sales Team

Engineering Team