Lawrence Joye

Lawrence Joye is a seasoned professional with extensive experience in strategy, business development, and marketing within the sports industry. Currently serving as Directeur Stratégie et Business Development France at SPORTFIVE since June 2013, Lawrence is responsible for generating new revenue streams and diversifying assets within the agency. Previously held positions include Directeur Marketing France, where innovative communication strategies for sports and esports were developed and managed, and Responsable Marketing Football et Etudes / Data Intelligence, overseeing marketing for multiple exclusive football clubs. Additionally, Lawrence holds the role of Directeur général at Sporting Club de Toulon since January 2012, focusing on administrative and sporting management. Lawrence's earlier roles include content programming and acquisition at Eurochannel, advisory missions for the International Olympic Committee and UEFA, and marketing research at Canal+. Lawrence earned an MBA from ESSEC Business School between 2007 and 2012.