Cassandra Lim

Cassandra Lim is an experienced professional in e-commerce and digital marketing, currently serving as the Ecommerce Merchandising Team Lead at Sporting Life since 2021. Prior to this role, Cassandra held the position of E-Commerce & Digital Marketing Manager at The Store from 2019 to 2020, and worked as a Digital Marketing Associate at The Egg Company from 2016 to 2018. Earlier in their career, Cassandra gained diverse experience as a Sales Coordinator and Event Coordinator at Courtyard by Marriott Downtown Toronto from 2014 to 2016. Cassandra holds a Bachelor of Management and Organizational Studies from Western University and a degree in Hospitality and Tourism Operations Management from Humber College, complemented by additional education at General Assembly.