Anastasiia Starodubtseva

Anastasiia Starodubtseva is a skilled Digital Marketing and E-commerce specialist currently employed at La Sportiva since June 2022, focusing on enhancing the brand's online presence through various digital marketing initiatives and website maintenance. Previously, Anastasiia worked at Oberalp Group as an E-commerce specialist for Salewa, where responsibilities included merchandising analysis and content optimization. A foundational role as a Junior Brand Manager at Johnson & Johnson involved executing brand strategies, market analysis, portfolio management, and overseeing digital strategy for sustainable growth in competitive markets. Anastasiia holds advanced education in Innovation Management and economics from institutions including Università di Trento and Volgograd State University, alongside specialized training in business communication.