Dejan Zadnikar

Dejan Zadnikar is an accomplished professional in the realm of digital marketing and user acquisition, currently serving as Head of Programmatic Advertising at Sportradar since August 2025. Prior experience includes significant roles at OUTFIT7 as Senior Lead User Acquisition Expert and Marketing Strategist from November 2019 to August 2025, and a lengthy tenure at Telekom Slovenije from June 2008 to November 2019, where positions ranged from Digital Marketing Manager to Quality Assurance Team Lead. Early career experiences involved roles in quality assurance and customer support at Mobitel d.d. and Arben d.o.o., as well as journalistic work at Radio Gama MM. Dejan Zadnikar is pursuing a degree in Družboslovni informatik with a focus on Statistics at the Faculty of Social Sciences.