Maria Guidi

Maria Guidi has a strong background in digital marketing and performance marketing. Maria currently holds the position of Global Head of Digital Marketing at Sportradar, starting in September 2022. Prior to this, they worked at Betway Group, where they held various roles including Global Performance Marketing Lead, Senior Performance Marketing Manager, and Performance Marketing Manager. Maria also gained experience at American Express as a Paid Search Specialist, managing paid search activities and analyzing performance data. Maria founded their own company, Boutique Italiana Ltd, where they managed various responsibilities including branding, SEO, social media management, and communication with vendors. Maria also worked as a Search Executive at Social Media Ltd and a PPC Executive at Social Media Ltd. Furthermore, they participated in a Sales Graduate Program at Telecom Italia group and completed an Online and Product Marketing internship at Compara Tarifas SL.

Maria Guidi has a strong educational background in organizational behavior studies. Maria holds a Doctor of Philosophy (PhD) degree in Organizational Behavior Studies from both AGSM @ UNSW Business School and UNSW, which they obtained between 2013 and 2014. Prior to that, they completed an Erasmus program in Economics at Freie Universität Berlin from 2011 to 2012. Maria also obtained a Master's degree in Business/Managerial Economics from Università degli studi Roma TRE from 2010 to 2012. Maria'searlier education includes completing the Abitur at Deutsche Schule Rom-Scuola Germanica Roma and earning a Bachelor's degree in Economics from Università degli studi Roma TRE. Additionally, they have obtained certifications such as CIM MCIM Member from CIM | The Chartered Institute of Marketing in April 2023 and the Google Ads Search Certification from Google in 2022.