Lucy Adams

Lucy Adams is an accomplished marketing professional with experience in the sports and leisure industry. Currently serving as Marketing Manager (Running & Outdoor) at Sports Direct since June 2022, Lucy has previously held positions such as Marketing Executive and Marketing Coordinator (Performance Sport) in the same company. Alongside a role at David Lloyd Leisure since November 2018, Lucy has contributed as a Battle Box Instructor, Social Media Assistant, and Fitness Instructor, focusing on member engagement and support. Earlier experiences include marketing and communications at White Crane Karate School and customer service at Waitrose & Partners, complemented by a strong educational background with an MSc in Sports Marketing from Loughborough University London and a Bachelor's Degree in Sports Science with Management from Nottingham Trent University.