Sports Endeavors
Joanna Holder is an experienced HR executive currently serving as Vice President of People and Culture at Sports Endeavors since July 2022. Prior to this role, Joanna held the position of Chief People Officer at North Carolina Football Club, where responsibilities included leading culture and diversity initiatives. Joanna's previous experience includes serving as Senior Vice President of Human Resources at FHI, where strategic HR delivery was implemented for over 3,500 associates, and HR Director at Bob Barker Company. Additionally, Joanna held various roles at Novant Health, culminating in the position of Director HR for the Greater Charlotte Market, and began a progressive HR career at MedCath. Joanna Holder holds an MBA from Wake Forest University School of Business and a BS in Communication from The University of Texas at Austin.
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Sports Endeavors
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The Sports Endeavors family of brands includes SOCCER.COM, WorldSoccerShop and 431 Sports. Our team has over 35 years of experience outfitting youth sports teams, players, parents, coaches and fans around the world. We are proud to showcase an unrivaled selection of top-of-the-line merchandise from the world's biggest brands such as adidas, New Balance, Nike, PUMA, Under Armour and more. We believe in the power of sport to unite communities and change lives. That's why in 1991, we created Passback, a program that collects and donates gently used gear to players from underserved communities. Now operating in partnership with the US Soccer Foundation, Passback has redistributed more than one million items to players in need. Headquartered in Hillsborough, NC, our "home field" is North Carolina's vibrant Triangle region that’s also home to Chapel Hill, Durham and Raleigh.