Sports Marketing Group (SMG)
Lauren Davis currently serves as a Senior Commercial Insights Executive at Sports Marketing Group (SMG) since February 2024. Prior experience includes roles as a Commercial Insights Executive and Marketing & Events Assistant at The Garden Society. Additional experience encompasses a brief stint in Strategy & Insight at Hearst UK and internships in PR and Influencer Marketing at Boohoo Group PLC, alongside work experience at MSL UK and Three Trees and a Map PR LTD. Early employment at Marks and Spencer involved customer service. Lauren holds a degree in Marketing Communications with Public Relations from Bournemouth University and a Foundation Level 3 Certificate in Principles of Marketing and Customer Communications from the Chartered Institute of Marketing. Academic qualifications also include AS and A levels from Peter Symonds College in English Language, Business, Economics, and History.
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Sports Marketing Group (SMG)
SMG is a young, fresh and forward-thinking global sports marketing agency, offering bespoke communications services to leading sports teams, brands, talent and events. Founded by established figures in sports marketing, SMG prides itself on delivering excellence based on extensive industry experience, while committing to a flexible approach in order to tailor solutions based on the specific requirements of each client. The SMG team boasts the perfect blend of local knowledge and international reach. As a group we focus on honesty, creativity and efficiency in order to ensure our partners receive both immediate and long-term solutions that are effective in the modern-day sports marketing world. In order to deliver on these promises, we adhere to a strict approach: Our partners always come first.