Sports Marketing Group (SMG)
Mounir Baalbaki is an experienced communications and marketing professional currently serving as Managing Director at Sports Marketing Group since February 2021. Previously, Mounir held the position of Managing Partner at ZO PRODUCTIONS from December 2018 to November 2021. Mounir's notable tenure at Red Bull spanned from April 2013 to December 2018, where responsibilities included leading communication and media relations for various high-profile events across the Middle East. Earlier roles included Communication Director at Leo Burnett MENA, Product Communications Manager at General Motors, and Arabic Editor/Senior Communications Executive at Leo Burnett MENA. Mounir holds an MBA from INSEAD and a BBA from the American University of Beirut.
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Sports Marketing Group (SMG)
SMG is a young, fresh and forward-thinking global sports marketing agency, offering bespoke communications services to leading sports teams, brands, talent and events. Founded by established figures in sports marketing, SMG prides itself on delivering excellence based on extensive industry experience, while committing to a flexible approach in order to tailor solutions based on the specific requirements of each client. The SMG team boasts the perfect blend of local knowledge and international reach. As a group we focus on honesty, creativity and efficiency in order to ensure our partners receive both immediate and long-term solutions that are effective in the modern-day sports marketing world. In order to deliver on these promises, we adhere to a strict approach: Our partners always come first.