Shipra Berera

Shipra Berera is a seasoned professional in sports marketing and partnerships, currently serving in Host City Partnerships at Sports Marketing Group since April 2023. Prior experience includes roles as Commercial Partnerships Manager at 1 Play Sports Pte Ltd, where Shipra focused on partnership development and content creation from August 2021 to December 2022. Shipra's background features experience as an Inside Sales Representative at Madison Square Garden Sports Corp., with a focus on enhancing fan experiences for the New York Knicks and New York Rangers. Additional experience includes sales roles at CrowdSync Technology, research initiatives at Sports Illustrated, and contributions to the establishment of NBA Basketball Schools in India. Shipra holds a Master's degree in Sports Business from New York University, a certification in Digital Marketing from Columbia University, and a Bachelor's degree in Commerce from Delhi University.