Sports Marketing Group (SMG)
Shipra Berera is a seasoned professional in sports marketing and partnerships, currently serving in Host City Partnerships at Sports Marketing Group since April 2023. Prior experience includes roles as Commercial Partnerships Manager at 1 Play Sports Pte Ltd, where Shipra focused on partnership development and content creation from August 2021 to December 2022. Shipra's background features experience as an Inside Sales Representative at Madison Square Garden Sports Corp., with a focus on enhancing fan experiences for the New York Knicks and New York Rangers. Additional experience includes sales roles at CrowdSync Technology, research initiatives at Sports Illustrated, and contributions to the establishment of NBA Basketball Schools in India. Shipra holds a Master's degree in Sports Business from New York University, a certification in Digital Marketing from Columbia University, and a Bachelor's degree in Commerce from Delhi University.
Sports Marketing Group (SMG)
SMG is a young, fresh and forward-thinking global sports marketing agency, offering bespoke communications services to leading sports teams, brands, talent and events. Founded by established figures in sports marketing, SMG prides itself on delivering excellence based on extensive industry experience, while committing to a flexible approach in order to tailor solutions based on the specific requirements of each client. The SMG team boasts the perfect blend of local knowledge and international reach. As a group we focus on honesty, creativity and efficiency in order to ensure our partners receive both immediate and long-term solutions that are effective in the modern-day sports marketing world. In order to deliver on these promises, we adhere to a strict approach: Our partners always come first.