Jose Fernandez

Jose Fernandez is an experienced marketing professional with a strong focus on search and performance marketing in the online gambling sector. Notably serving as the Head of Search & Performance at Sportsbet from August 2011 to June 2018, Jose led a team that attracted new customers through paid and organic search as well as affiliate channels. Prior roles include Head of Search and Paid Search Manager at Sportsbet, where Jose developed and executed impactful campaigns, reinvented search strategy, and fostered a culture of innovation. Additional experience includes managing PPC accounts for bwin.party and player acquisition initiatives at Win Technologies. Jose holds a Certified Organisational Coach degree from the Institute of Executive Coaching and Leadership and a LEAD Certificate in Corporate Innovation from Stanford University.