Robert Rardin, MBA

Senior Vice President, Digital Media & Marketing at SportsBiz

Robert Rardin, MBA, has a diverse range of experience in marketing and digital media. Robert currently works as a Digital Marketing Consultant at MINT dentistry, where they help create a positive work environment and implements marketing strategies. Prior to this role, they were the Senior Vice President of Digital Media & Marketing at SportsBiz.

Before joining SportsBiz, Robert worked as the Vice President of Marketing and Demand Generation at Uvalle Law Firm,PLLC. In this position, they managed multi-million dollar marketing campaigns and developed technology platforms within the legal industry. Robert also held the role of Vice President of Marketing, Analytics, and Event Presentation at FC Dallas, where they oversaw various marketing activities and managed a team of 12.

Robert's previous experience includes working as an Interactive, Database, and Research Marketing Manager for the Orlando Magic, where they implemented digital marketing initiatives and managed social media platforms. Robert also served as a Senior Consumer Marketing Manager at the National Geographic Society, leading direct mail campaigns and launching new magazine titles.

Early in their career, Robert worked at Time Inc as an Associate Marketing Manager for Entertainment Weekly and Sports Illustrated, where they managed consumer marketing channels.

Overall, Robert Rardin has a strong background in marketing, digital media, and leadership roles, with experience in various industries such as dentistry, sports, law, and publishing.

Robert Rardin holds a Master of Business Administration (MBA) degree with a double concentration in Marketing and Strategy from Indiana University - Kelley School of Business. Robert also completed their Bachelor of Arts (BA) degree with a double concentration in Economics and History from the University of Michigan. In addition to their academic qualifications, Robert has obtained certifications in Google Ads Display, Google Ads Measurement, and Google Ads Search from Google in March 2020.

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Timeline

  • Senior Vice President, Digital Media & Marketing

    February, 2022 - present