Sports World
Gabriela Prado is an accomplished executive with extensive experience in the fitness and sports industry. Currently serving as CEO at GRUPO SPORTS WORLD since May 2024, Gabriela previously held key roles including Diretora and Diretora de operações at Smart Fit from September 2017 to May 2024. Additionally, Gabriela served as Diretora regional de operações at Bio Ritmo Academia from August 1999 to August 2013. Academic credentials include a Master in Direccion de Empresas par Ejecutivos con Experiencia (MEDEX) from IPADE Business School and a degree in Educação Física from Universidade Gama Filho.
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Sports World
Grupo Sports World SAB de CV is a Mexico-based company engaged, together with its subsidiaries, in the management of a network of membership fitness and wellness centers, which operate under such names as Sports World Club, SW Gym Plus, Fitkidz, In Shape, Sports World Fit and SW Gym, among others. The Company has operations established in such cities as Tijuana, Hermosillo, Monterrey, Veracruz and Puebla. As of December 31, 2011, the Company owned such subsidiaries as Operadora y Administradora SW SA de CV and Grupo Concentrador de Servicios SA de CV, and Nexxus Capital SA de CV was its major shareholder with 20.34% of its interest. In August 2013, the Company's new club, SW Reforma Rhin, has initiated its operations.