Guillermo De Luca Prieto is a seasoned marketing and commercial executive with extensive experience in the digital ecosystem and eCommerce strategy. Currently serving as Chief Marketing & Commercial Officer at Sporttips since August 2022, Guillermo has held key roles at Google, including Strategic Business Agency Manager for Startups and Project Co-Lead for Google Sports, where the focus was on building relationships with national teams and sports associations. Previous roles include Head of eCommerce Strategy at Wallbox Chargers, and leading the Digital Business Unit at Seguros SURA Argentina. Guillermo’s educational background includes an Executive Program at Stanford University Graduate School of Business and a Licenciatura in Marketing from Universidad de la Marina Mercante.