Margot Sandenbergh

Margot Sandenbergh, the co-founder of SPOT ON media, specializes in business plan development and marketing strategy.

As a consultant, she worked for several New York magazine publishers and newspaper groups, implementing new designs and editorial ideas, as well as circulation and advertising strategies.

As a publisher, Margot founded a city entertainment magazine in Cape Town, SA citylife, which was based loosely on New York Magazine and Time Out. She was responsible for its creative and editorial vision and actively involved in all aspects of production, marketing, advertising sales, and circulation.

As a TV producer, she developed and extended the brand from a magazine product to two weekly TV shows, big city on M-NET (cable) and citylife on e-tv (network), which won awards for best magazine show in South Africa in 2000 and 2001 respectively. The "citylife" brand also spawned a website, an in-flight magazine, branded entertainment events, and a smart-card CRM loyalty club.

As a business executive, she served as president and managing director of the AutoCAD Centre, representing the products of NASDAQ-listed software manufacturer AutoDesk USA. She quadrupled the revenue in three years and negotiated a multimillion-rand buyout with a division of Anglovaal.

As a software developer, Margot helped develop PQ, an interactive psychological testing program, and an interactive multimedia application called Infokiosk (which was funded by UNESCO for the South African elections in 1994).

Margot began her career as a graphics designer and served as art director for Slide Link, a computer graphics company in Irvine, Calif. She studied graphics design at FIT in New York and the University of Southern California and received a B.Sc. from the University of South Africa with a double major in computer science and psychology. Her MBA thesis on the magazine industry was passed cum laude by the University of Cape Town, and she won an information technology prize awarded by Andersen Consulting.

Margot serves on the board of NYU Langone’s Center for the Study and Treatment of Pain (CSTP).