Shertmann Falzchuk

Shertmann Falzchuk is an accomplished executive specializing in digital strategy, eCommerce, and marketing technology with extensive experience across various industries. As Chief Growth Officer at Spot Pet Insurance since April 2022, Shertmann applies expertise gained from founding Tribesur Digital, leading as Sr. Director of Digital at Liberty Latin America, and driving cross-border eCommerce initiatives at Rewardsweb and SkyPostal. Notable past roles include contributions to The Hershey Company and HealthCare.com, where Shertmann oversaw the development of innovative digital platforms and growth strategies. Educational foundations include an Executive MBA in Global Strategy from the University of Miami and a Bachelor of Science in Management Information Systems from Florida International University.