Chaka Zulu joined Spotify in 2019 as the Head of Artist and Talent Relations. Zulu founded Disturbing tha Peace with Ludacris in 1995. Now a subsidiary of Def Jam, the label and management company currently counts artists such as Shareefa, I-20 and Field Mob among its client roster.
Previously, Zulu served as the vp entertainment of sports marketing at electronics accessory company Monster, the company formerly behind Beats by Dre headphones, and as an executive producer on the BET docu-series Inside the Label. Recently, he partnered with singer Akon and DJ Fully Focus on the international music festival Passport Experience Festival (PXP Fest).
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Spotify
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Spotify is an audio and media streaming service that hosts music, podcasts and tv shows. Founded in 2008, Spotify has grown to one of the largest streaming platforms in the world, offering over 70 million tracks to its 360+ million users across 170+ markets. They are headquartered in Stockholm, Sweden with offices in over a dozen countries. Spotify’s mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify helps users to discover, manage, and share music on their phone, computer or tablet by browsing through the collections of friends, artists, and celebrities, by creating a radio station, or by curating their own playlists. A leader in revenue generation for the music industry, over 1,000 artists generated over $1 million on Spotify in 2021, 450 generations more than $2 million, and 130 generated over $5 million. Spotify also paid out over $1 billion dollars to publishing rights holders (songwriters and producers) in 2021.
