Lillian Smith is an experienced professional in user research and consumer insights, currently serving as the Director of User Research at Spotify since September 2022. Prior roles include Senior Director of Global Consumer Insights & Strategy at Peloton Interactive, where Lillian led initiatives across various marketing and member experience domains to enhance the Peloton brand from May 2019 to September 2022. Lillian's expertise also encompasses leadership positions such as Director of Global Consumer Insights & Strategy at Blue Apron and Manager of Consumer Insights at Interbrand, focusing on user experience, competitive strategy, and healthcare research. Early career experiences include roles at Mount Holyoke College, Gynuity Health Projects, The Food Bank of Western Massachusetts, and UMass Amherst School of Public Health & Health Sciences. Lillian holds a Bachelor of Arts in Anthropology from Mount Holyoke College, obtained in 2009.
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