Aimée Diaz

Aimée Carolina Pumarejo Diaz is the Co-Founder and Senior Vice President of Hector’s Restaurants, Inc., Modesto Trattoria, LLC., and Salsas on the Square LLC. Like many small business owners, her roles are as equally diverse as they are significant. Aimée takes a long-term vision for each location including branding, aesthetic and structural up-fits, human resources, and technological upgrades. Her goal is to harmoniously lead coworkers and guests to a safe, memorable, and pleasurable experience. Aimée’s greatest contribution to the Diaz Restaurant Group is her keen understanding of the strategic intersection between expectation and execution. She focuses on trends in hospitality – locally and globally - and is on the forefront of creating them as a reality. Asheville is recognized as one of our nation’s top food destinations. The Diaz’s vision has pioneered a leading role in keeping Asheville's independent, chef-led food scene on the map for decades. Aimée’s presence in the Asheville community is well established. She is a recognized face in Sunday school and on athletic fields with her four boys.