Dale Tomalin

Dale Tomalin is an experienced professional with a strong background in research, insights, and marketing across various industries. Currently serving as a Franchise Partner at Spray-Net Inc. since October 2021, Dale previously held multiple senior roles at CUNA Mutual Group from 2003 to October 2021, including Senior Manager of AdvantEdge Digital Solutions Research and Insights, where leadership of a research team focused on understanding consumer behaviors and motivations was paramount. Dale also managed marketing strategies for several product lines, demonstrating expertise in market research, brand strategy, and go-to-market planning. Prior experience includes roles in marketing and account management at e-Rewards, HBG New Media, Targetbase Marketing, and others, complemented by a Bachelor of Science in Economics from DePauw University.