Carla Bartels

Carla Bartels has a diverse work experience in various roles and industries. Carla is currently working at SPRIM PRO as the Head of Strategy, Innovation & Regulatory Affairs, where they are responsible for developing services and strategies to enhance nutrition and wellness positioning for food, beverage, and supplement companies. Carla is also a Design Thinking leader, conducting workshops to develop strategic approaches and customer journeys.

Carla was previously the Founder and Strategic Nutritionist/Dietitian at Kish Nutrition Nutrition Consultancy, where they provided nutritional consultancy services to individuals and companies, focusing on making healthy diets simple and enjoyable.

Carla has also worked at SPRIM as part of the New Business team and at Associação Paulista de Fitoterapia as a member of the Fiscal Council. Prior to that, Carla served as the National Marketing Executive at RATIONAL AG and the Marketing Manager Foodservices & Meat LATAM at Kerry Group, where they were involved in brand strategy development and implementation across Latin American markets.

Carla's past experience also includes working at Unilever as the Senior Nutrition & Health Manager Refreshment Latam & Soy Global, where they were responsible for multiple categories and developed communication strategies with health influencers. Additionally, they worked as a Health Marketing & Communication Manager at SPRIM and as a Marketing Manager at TGI Friday's Brazil, focusing on marketing restructuring and partnership negotiations.

Carla's early career includes a consultant role at Kraft Foods. Overall, Carla Bartels has a strong background in strategy, marketing, nutrition, and wellness, with experience in various industries and roles.

Carla Bartels has a diverse education history. Carla obtained their Bachelor of Science (BS) degree in Nutrition from the Universidade de São Paulo (USP) from 1992 to 1996. After that, they pursued a Postgraduate degree in Marketing (POS) from ESPM Escola Superior de Propaganda e Marketing from 1997 to 1999. In 2001, Carla earned an MBA in e-Business from Fundação Getulio Vargas (FGV). Carla then put their Master's degree in Nutrition Sciences from USP on hold from 2012 to 2014. Carla recently completed a Master's degree in Environmental Protection & Agricultural Food Production from the University of Hohenheim, which they attended from 2021 to 2023.

Additionally, Carla has obtained several certifications to enhance their skills. In 2019, they received a Certificate of Achievement from Monash University. In 2018, they completed courses in "Content Marketing: Social Media" and "Elearning Essentials: Storyboarding" from LinkedIn.