Iara Veiga

Senior Manager Marketing Strategy at SPRIM PRO

Iara Veiga has a strong background in marketing and strategy. Iara currently works as a Senior Manager of Marketing Strategy at SPRIM PRO, where they focus on customer acquisition and retention, as well as leading cross-functional teams in strategy, innovation, and customer experience. Iara has also implemented a digital omnichannel strategy for all stakeholders in the value chain.

Before joining SPRIM PRO, Iara worked at PureCircle as a Strategic Marketing Manager, where they focused on research, development, and innovation in the food and pharmaceutical industries. Iara was responsible for driving breakthrough innovation and played a key role in the company's listing on the London Stock Exchange.

Prior to that, Iara worked at the IXL Center, where they served as a Strategic Planning Manager for Latin America. In this role, they achieved significant growth in regional projects, led innovation projects in various industries, and conducted feasibility studies for market strategies.

Iara also held a position at DuPont Nutrition & Biosciences as a Regional Marketing Manager for Latin America and South Africa. During their time there, they achieved strong growth in product lines, developed regional strategic plans, and led global projects with other regions.

Earlier in their career, Iara worked at Danone as a Brand Manager, focusing on dairy, bottled water, medical nutrition, and early life nutrition. Iara also worked at Ansell International as a Marketing Manager, responsible for business plan development, marketing strategies, and sales team guidance.

Overall, Iara Veiga has a wealth of experience in marketing, strategy, and innovation across various industries and regions.

Iara Veiga's education history begins in 1991 when they enrolled at FAAP - Fundação Armando Alvares Penteado. Iara pursued a Bachelor of Business & Marketing degree, focusing on various aspects of business, management, marketing, and related support services. After completing their undergraduate studies, they joined BSP - Business School São Paulo in 2008 to further develop their skills in marketing management and strategic planning. Iara Veiga continued their education by attending Stanford University Graduate School of Business in 2012, where they pursued a degree in Strategic Marketing Management with a particular focus on strategic planning. The information provided does not specify the end dates for any of the educational experiences, suggesting that Iara Veiga's education is ongoing or the end dates are not relevant to the summary.

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Timeline

  • Senior Manager Marketing Strategy

    August, 2020 - present