Michiel van Riemsdijk

Michiel van Riemsdijk serves as the Chief Commercial Officer at Springbok Agency since November 2021, where Springbok focuses on creating impactful connections between brands and their communities in the Benelux region and beyond. Prior experience includes serving as CCO at Adeptiv from December 2017 to November 2021, a data-driven marketing agency part of Springbok, and holding the position of General Director at Yourzine from October 2001 to November 2021, which specializes in customer marketing that integrates data, technology, and creativity. Michiel also acted as CEO for Adeptiv UK from July 2015 to January 2019 and founded the labels RE:ACT and Mobile Loyalty, enhancing email marketing and mobile channel strategies, respectively. Notably, Michiel was involved in establishing Yourzine's operations in China from 2006 to 2012. Education was obtained at Utrecht University.