Peter van Wijnaerde

Peter Van Wijnaerde currently serves as CMO at Springbok Agency, a position held since August 2024. Previous roles include Director of Brand Strategy and Head of Brand Studio at Teamleader from August 2020 to February 2025, and Marketing Manager at Robovision from November 2019 to August 2020. Peter has extensive experience as Strategic Director at Untitled Workers Club, where significant digital integration strategies were crafted for notable clients like Belisol and Rabobank. As Creative Director and Lead Strategist at The Reference from September 2010 to March 2016, Peter collaborated with high-profile businesses to enhance their digital strategies. Early career highlights include founding Little Miss Robot, working as an Account Strategist at One Agency, and serving as a Strategic/Creative Consultant for major brands such as Nokia and Chiquita. Peter's foundational experiences include roles in internet strategy during the rollout of 3G technology and community design for LookNmeet.com, which grew into Belgium's largest youth social network.