Alicia Williford

Alicia Williford has extensive experience in the creative industry, currently serving as the Manager of Imaging Operations and Design at Springs Creative Products Group, a position held since April 2001. In this role, Alicia oversees POP and POS display and signage projects, as well as social compliance for the company's entertainment licenses. Previously, Alicia managed licensed product design, achieving significant cost reductions and generating over $19 million in annual net sales for major properties such as Disney and Marvel. Alicia’s career began at CompuGraph, Inc. as a Designer, where skills in creating patterns and preparing files for engraving were developed. Alicia holds a BFA in Graphic Design, Photography, and Drawing from Winthrop University, earned in 1995.