Upasna Mann is a seasoned professional with extensive experience in analytics and media research, currently serving as a Director at Sprinklr since December 2019. Previously held roles include Associate Director and Manager of Analytics & Insights at Sprinklr, as well as Manager of Social Media Analytics at Infovision Social. Upasna started a career at GENPACT as Assistant Manager in Research and Media Services and earlier as a Business Analyst focusing on social and digital media research. Key responsibilities include consumer behavior analysis, competitive benchmarking, project management for campaigns and product launches, sales development, and exploration of data mining and visualization tools. Upasna holds a Bachelor of Engineering in Electronics and Communication, a Postgraduate Program in Management with a major in Marketing from the International School of Management Excellence, and a Certificate of Academic Excellence in Marketing Management from Carnegie Mellon University.