Yajur Bawa

Yajur Bawa is a Product Manager with extensive experience in driving customer engagement and retention, as well as automating processes to improve efficiency and cost-effectiveness. Currently at Sprinklr since May 2024, Yajur previously held roles at Jio and Ula, where notable achievements included enhancing customer retention through loyalty initiatives and developing automated procurement solutions. As an Associate Product Manager at Yagna iQ Inc., Yajur designed services that significantly improved renewal rates and annual recurring revenue for clients. Early experience includes a role at Hindware Limited, focusing on market strategy and sales alignment, and an internship at Kansai Nerolac Paints Ltd. Yajur holds a Bachelor's degree in Management Studies from K J Somaiya Institute of Management and an MBA in Marketing from Balaji Institute of Modern Management, along with GNIIT certification in Computer Programming from NIIT Pune.