Renée K. Samms

Renée K. Samms is a seasoned professional in strategic services and influencer marketing, currently serving as the Principal Strategic Services Consultant at Sprout Social, Inc., where Renée built the company’s first strategic services offering focused on influencer marketing. Prior to this role, Renée was the VP of Client Strategy at Tagger by Sprout Social, where the transition from zero to over $1M in annual Professional Services revenue was achieved within three months. Renée's career includes pivotal roles such as Vice President of Digital 360 at Known, Head of Strategy & Partnership Development at Reelio, and Director of Brand Strategy & Content Development at Maker Studios, where Renée focused on enhancing brand partnerships and influencer marketing strategies. Renée's expertise also encompasses significant positions at Fullscreen, Publicis Groupe, and Amazon, where data-driven marketing and partnership development were central to driving revenue and brand loyalty. Renée holds a B.S. in Business Administration with a focus on Marketing and Advertising from USC Marshall School of Business and a degree from USC Annenberg School for Communication and Journalism.