Aysu Farbiarz

Aysu Farbiarz is a highly experienced professional in insights and data analytics, currently serving as the Senior Manager of Insights & Data Analytics at Squarespace since March 2020. With a robust background in building and leading data functions, Aysu previously held positions such as Insights & Analytics Manager at Betterment and Senior Data Scientist in Product Analytics at Etsy, where strategic decision-making and compliance with data privacy regulations were emphasized. Aysu’s career began at Zinkerz as Sr. Director of User Research, Analytics, and Project Management and included notable roles at Yale University, where a Ph.D. in Psychology was earned alongside extensive research in data management and analysis. Aysu's academic credentials include a Master of Science in Experimental Psychology and a Bachelor of Arts in Economics and Cognitive Science from Yale University and Franklin & Marshall College, respectively.