Pamela Piccola-Fales

Pamela Piccola-Fales is a seasoned marketing executive with extensive experience in media and acquisition strategy, currently serving as Vice President of Media & Acquisition at Squarespace since April 2018, and previously as Senior Director of Media, Marketing Analytics & Marketing Operations. At Squarespace, responsibilities have included establishing an embedded marketing analytics team, enhancing brand awareness through innovative investment strategies, and supporting global expansion efforts. Prior roles include Director of Performance Marketing at Plated, Marketing Director at E*TRADE Financial Corporation, and various positions at Digitas, where significant achievements included doubling client booking volumes and increasing media impact through data-driven targeting. Pamela earned a BA in Psychology from Dartmouth College and began a career in marketing at SAP Global Marketing.