Serena M. is an experienced professional in product merchandising and buying, currently serving as a Junior Product Buyer at SQUATWOLF since October 2025. Prior to this role, Serena worked at Dr. Martens plc as a Junior Product Merchandiser for the EMEA region, focusing on casual footwear, mules, accessories, and shoe care. Serena has held various positions at Lipsy London, including Established Assistant Merchandiser and D&I Ambassador, where responsibilities included sales planning, forecasting, and promoting diversity initiatives. Earlier career milestones include roles at ASOS.com as a Senior Merchandise Assistant and at Miss Selfridge as a Merchandising Admin Assistant Intern. Serena holds a degree in Art & Design from Nottingham Trent University and has gained foundational experience in customer service and design through internships and early career roles.
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