Alex Boyle currently serves as the OEM Sales Manager at SRAM, LLC since January 2024. Prior experience includes a significant tenure at Öhlins Racing AB from July 2016 to January 2024, where Alex held multiple roles including MTB Sales and Marketing Manager and Offroad Product Specialist, focusing on executing marketing activities, managing product life cycles, and developing a global sales and service distribution network. Previously, Alex managed customer service and operations at Specialized Bicycle Components, leading a team of 12 and ensuring customer satisfaction. Early career experience includes store management at Biketrax Ltd and sales and product development at Sumo Power Ltd.
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