Mallory Burda is an experienced marketing professional with a strong background in brand management and sports marketing. Currently serving as Channel Marketing Manager and Brand Manager at SRAM, LLC since May 2018, Mallory oversees brand communications for RockShox. Previously, as Marketing Director for North America at POC from January 2017 to May 2018, Mallory was instrumental in the planning and execution of the annual marketing plan. Mallory's experience also includes a role as Sr. Promotions Manager for Cycling at Smith Optics, USA Sports Marketing Specialist at Specialized Bicycle Components, and Manager/Buyer at Helm Of Sun Valley. Mallory holds a Bachelor of Science degree in Business Management Economics from the University of California, Santa Cruz, completed in 2009.
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