SRAM
Mirko Porta is a marketing professional with extensive experience in the cycling industry, currently serving as the SRAM MTB & Road Marketing Specialist for Southern Europe since October 2021. Previously, Mirko held the position of Sports Marketing & Product Manager at Selle San Marco, where responsibilities included setting long-term vision and strategy, analyzing market requirements, and driving business targets. Prior roles include Sports Marketing Manager at Selle Italia, focusing on team and athlete relationships, and Group Customer Care & Team Liaison Manager at Campagnolo, overseeing customer service and product testing. Earlier experience includes managing warranty and technical services for Trek Bicycle Corporation and sales assistance at Decathlon Italia. Mirko holds a diploma from Liceo Scientifico U. Dini.
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SRAM
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Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the world's largest bicycle component manufacturers.