Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the world's largest bicycle component manufacturers.

Consumer Goods

SRAM

SRAM's headquarters in Chicago, IL, United States

The Colorado Springs office focuses on product design, testing, and marketing for advanced cycling technology and accessories.

Colorado Springs

The Coimbra office primarily focuses on engineering, project management, and supply chain optimization in manufacturing.

Coimbra

This department focuses on designing and managing the development of mountain bike components and systems.

Product Development

This department focuses on ensuring the quality and reliability of products through rigorous testing and validation processes.

Quality Assurance

This department focuses on the development and improvement of products through design engineering principles.

Design Engineering

The Engineering and Product Development team at SRAM is responsible for the innovation, design, and improvement of bicycle components, ensuring high performance and reliability. This multidisciplinary team collaborates on advanced technologies, product design, and engineering processes, integrating electrical, mechanical, and software engineering expertise to create cutting-edge solutions for cyclists worldwide. Through iterative development and rigorous testing, they strive to enhance rider experience and drive the future of cycling technology.

Engineering and Product Development

This department is responsible for overseeing the development and delivery of products, ensuring they meet market needs and align with business goals.

Product Management

The Leadership Team at SRAM is responsible for setting the strategic direction of the company, driving operational excellence, and fostering innovation in product development. Comprising key executives across various functions—including business growth, continuous improvement, and global operations—they collaborate to enhance organizational performance, optimize resources, and ensure alignment with SRAM's vision in the competitive bicycle component market.

Leadership Team

The Marketing and Communications team at SRAM is responsible for promoting the brand and its innovative bicycle components across global markets. This team develops and executes marketing strategies, manages digital and content initiatives, fosters industry partnerships, and drives event promotions, all aimed at enhancing SRAM's visibility and engagement with cycling enthusiasts and retailers. Through a combination of advocacy, partnership development, and targeted campaigns, the team works to elevate SRAM's presence in the competitive bicycle industry.

People (6)

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Other teams

Quality Assurance

Design Engineering

Engineering and Product Development

Product Management

Leadership Team

Marketing and Communications