Kate Lumsden

Kate Lumsden is an experienced marketing professional with a strong background in data strategy and analytics. Currently serving as the Director of Marketing Data Strategy & Analytics at SROA Capital since October 2025, Kate previously held the position of Director of Marketing at Kris Lindahl Real Estate from February 2023 to October 2025 and at Walser Automotive Group from October 2019 to February 2023. Kate's earlier roles include Senior Marketing Manager and Marketing Manager at Walser Automotive Group, as well as Marketing Manager and Graphic Designer at Morrie's Auto Group from May 2010 to October 2019. Kate began her career as an Advertising Production Designer at The Minnesota Daily and worked as a Marketing Assistant at Morcon Construction. Kate holds a Bachelor of Science degree in Graphic Design from the University of Minnesota, earned between 2005 and 2009.