SROA Capital has leveraged its investment acumen, operations know-how, unique in-house construction capabilities, and seamless state-of-the-art technology to expand its self-storage portfolio throughout the Midwest, Northeast, and Southeastern United States.

In 2013, the firm was founded by real estate entrepreneur Benjamin Macfarland in partnership with Sidney Kohl (co-founder of Kohl’s Department Stores) and James Jenkins (co-founder of Alliant). 

Since then, SROA Capital has grown to over 350 self-storage facilities totaling over 16 million square feet, SROA Capital continues to grow by identifying undercapitalized and mismanaged self-storage assets in high-growth markets. By applying its institutionalized management systems of: In-house physical plant improvements, real-time lease pricing, aggressive branding, SEO and PPC advertising, automated A/R, ecommerce payment capabilities, proprietary revenue management software, and centralized customer care center for service & leasing. SROA Capital uses its fully integrated asset management systems to increase same-store growth and boost net operating income.



Construction

Real Estate

Storage

SROA Capital

Ben Macfarland

Alfred Sinkonde

James Curland

Aimee Mangold

Robert Buffett

Miriam Martinez - Sorto

Kenny Speegle

Bob Buffett

The Engineering Team at SROA Capital is responsible for the development, implementation, and maintenance of the company's advanced technological infrastructure. This includes creating and optimizing proprietary revenue management software, enhancing ecommerce payment systems, automating processes, ensuring cybersecurity, and improving user interfaces. By leveraging cutting-edge technology, the team supports the overall mission to streamline operations and enhance efficiencies across SROA Capital's self-storage portfolio.

Engineering Team

Finance & Accounting

Leadership Team

Engineering Team

About

Team members

Other teams at SROA Capital

Finance & Accounting

Leadership Team