SROA Capital has leveraged its investment acumen, operations know-how, unique in-house construction capabilities, and seamless state-of-the-art technology to expand its self-storage portfolio throughout the Midwest, Northeast, and Southeastern United States.

In 2013, the firm was founded by real estate entrepreneur Benjamin Macfarland in partnership with Sidney Kohl (co-founder of Kohl’s Department Stores) and James Jenkins (co-founder of Alliant). 

Since then, SROA Capital has grown to over 350 self-storage facilities totaling over 16 million square feet, SROA Capital continues to grow by identifying undercapitalized and mismanaged self-storage assets in high-growth markets. By applying its institutionalized management systems of: In-house physical plant improvements, real-time lease pricing, aggressive branding, SEO and PPC advertising, automated A/R, ecommerce payment capabilities, proprietary revenue management software, and centralized customer care center for service & leasing. SROA Capital uses its fully integrated asset management systems to increase same-store growth and boost net operating income.



Construction

Real Estate

Storage

SROA Capital

Ben Macfarland

Alfred Sinkonde

James Curland

Aimee Mangold

Robert Buffett

Miriam Martinez - Sorto

Kenny Speegle

Bob Buffett

The Finance and Revenue Management team at SROA Capital is responsible for overseeing the company's financial health and optimizing revenue streams. This includes managing and analyzing financial performance, implementing real-time lease pricing strategies, and utilizing proprietary revenue management software to enhance profitability. The team ensures efficient financial operations and supports strategic growth initiatives for SROA Capital's self-storage portfolio.

Finance and Revenue Management

Finance & Accounting

Leadership Team

Engineering Team

Finance and Revenue Management

About

Team members

Other teams at SROA Capital

Finance & Accounting

Leadership Team

Engineering Team