SROA Capital has leveraged its investment acumen, operations know-how, unique in-house construction capabilities, and seamless state-of-the-art technology to expand its self-storage portfolio throughout the Midwest, Northeast, and Southeastern United States.

In 2013, the firm was founded by real estate entrepreneur Benjamin Macfarland in partnership with Sidney Kohl (co-founder of Kohl’s Department Stores) and James Jenkins (co-founder of Alliant). 

Since then, SROA Capital has grown to over 350 self-storage facilities totaling over 16 million square feet, SROA Capital continues to grow by identifying undercapitalized and mismanaged self-storage assets in high-growth markets. By applying its institutionalized management systems of: In-house physical plant improvements, real-time lease pricing, aggressive branding, SEO and PPC advertising, automated A/R, ecommerce payment capabilities, proprietary revenue management software, and centralized customer care center for service & leasing. SROA Capital uses its fully integrated asset management systems to increase same-store growth and boost net operating income.



Construction

Real Estate

Storage

SROA Capital

Ben Macfarland

Alfred Sinkonde

James Curland

Aimee Mangold

Robert Buffett

Miriam Martinez - Sorto

Kenny Speegle

Bob Buffett

The Human Resources Team at SROA Capital is responsible for managing all recruitment efforts, ensuring that the company attracts, hires, and retains top talent. They handle employee relations, benefits administration, performance management, and compliance with labor laws. This team also focuses on aligning HR strategies with the company's growth objectives, fostering a positive work environment, and supporting the overall professional development of employees.

Human Resources Team

Finance & Accounting

Leadership Team

Engineering Team

Human Resources Team

About

Team members

Other teams at SROA Capital

Finance & Accounting

Leadership Team

Engineering Team