SROA Capital has leveraged its investment acumen, operations know-how, unique in-house construction capabilities, and seamless state-of-the-art technology to expand its self-storage portfolio throughout the Midwest, Northeast, and Southeastern United States.

In 2013, the firm was founded by real estate entrepreneur Benjamin Macfarland in partnership with Sidney Kohl (co-founder of Kohl’s Department Stores) and James Jenkins (co-founder of Alliant). 

Since then, SROA Capital has grown to over 350 self-storage facilities totaling over 16 million square feet, SROA Capital continues to grow by identifying undercapitalized and mismanaged self-storage assets in high-growth markets. By applying its institutionalized management systems of: In-house physical plant improvements, real-time lease pricing, aggressive branding, SEO and PPC advertising, automated A/R, ecommerce payment capabilities, proprietary revenue management software, and centralized customer care center for service & leasing. SROA Capital uses its fully integrated asset management systems to increase same-store growth and boost net operating income.



Construction

Real Estate

Storage

SROA Capital

Ben Macfarland

Alfred Sinkonde

James Curland

Aimee Mangold

Robert Buffett

Miriam Martinez - Sorto

Kenny Speegle

Bob Buffett

The Information Technology team at SROA Capital ensures the seamless operation and enhancement of the company’s state-of-the-art technology systems. They maintain and upgrade the infrastructure, manage IT projects, oversee cybersecurity measures, and provide technical support to optimize the company's proprietary revenue management software, e-commerce payment systems, and centralized customer care center, effectively contributing to the company's operational efficiency and growth in the self-storage sector.

Information Technology

Finance & Accounting

Leadership Team

Engineering Team

Information Technology

About

Team members

Other teams at SROA Capital

Finance & Accounting

Leadership Team

Engineering Team