Emre Aytac

Emre Aytac is a seasoned marketing and business management professional with extensive experience in the steel industry and automotive sector. Currently serving as Business Manager and Team Leader for XMOR® Construction Buckets and Global Brand Manager for Strenx® Performance Steel at SSAB since September 2014, Emre has successfully conducted a market survey affirming Strenx's status as the leading structural steel brand globally while enhancing website traffic and user engagement through a strategic redesign. Prior experience includes serving as Marketing Manager for MENA & Turkey at SSAB, where management of regional marketing initiatives was paramount. Emre also held the position of Regional Marketing Manager for Western Europe & Turkey at Ruukki, executing comprehensive marketing strategies across multiple countries, and began a career as a Marketing Communications Specialist at Renault, focusing on digital and event marketing. Emre holds a BA in Business Administration from Yıldız Teknik Üniversitesi.