Pedro Villalta

Pedro Villalta is an experienced digital marketing professional currently serving as a Senior Bid Associate at SSCG Media Group since May 2022. In this role, Pedro has collaborated with internal teams to achieve a 15% increase in ROI and conducted market research that enhanced targeted audience reach by 15%. Previously, Pedro worked as a Senior Bid Analyst at R/GA, where responsibilities included tracking website analytics and managing PPC initiatives. Earlier positions include Paid Search Analyst at Mercury Media and Digital Marketing Captain/Coach at COOP, where Pedro taught digital marketing concepts. With a B.B.A. in Marketing from Brooklyn College, Pedro possesses a strong background in optimizing digital strategies and analyzing market trends.