At SSUP, we believe that Beauty is an expression of a person that elicits positive feelings from others. We want women and men to discover, define and express their own beauty to the world, and free themselves from the need to conform to a narrow superficial definition of "beautiful"​.  

We also believe that wellness is the greatest gift a person can give him/ herself to live life to the fullest...Live long, live strong and live the life you love.

SSUP is a community of passionate people driven to delight customers with beautifully designed and efficacious beauty and wellness products, highest standard of service and an inspiring experience at all touch points. 

Our mobile first, omni-channels platform provides customers with seamless, convenient shopping options at company operated 700+ retail stores, online to store “click and collect” service, “2 hours delivery from store” service, 24 hours web and mobile commerce as well as @Line personal shopper service.  Some of our product lines are also available in 10,000+ distribution points in convenient stores,  supermarkets, chained drug stores and multi-brands beauty stores. 

Our leading brands in the beauty sector are Cute Press, Oriental Princess, Bisous Bisous, LALIL and Amazing. 

In the wellness sector, we are the master franchisee of General Nutrition Center (GNC), the world's leader in dietary supplements from USA.

We continually invest to build our portfolio of brands domestically and internationally, developing and acquiring new brands with the aim to become a world leading beauty and wellness conglomerate.

SSUP Holdings - Oriental Princess | Cute Press | Bisous Bisous | LALIL | GNC

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