Lynn (Kennedy) Coffey

Lynn (Kennedy) Coffey has extensive experience in media planning and buying, with a focus on online education and advertising. Lynn started their career as a Jr. Media Buyer at The William Cook Agency, where they negotiated rates and ratings with radio and television stations for grocery and sports marketing clients. Lynn then moved on to Affiliated Media Group as a Sr. Media Buyer and later became a Media Supervisor at Affiliated Media Group/Affiliated Advertising. During this time, they were involved in purchasing long-form and short-form advertising and provided media research, planning, and buying services. Lynn then joined Burdette Ketchum as the Director of Media Planning and Buying, overseeing campaigns for clients in various industries such as travel and tourism, real estate, and healthcare. Lynn continued their career at The Richards Group as a Brand Media specialist, focusing on broadcast markets, streaming audio and video, and optimizing digital media plans. After that, they joined Bisk, an online education leader, as a Media Manager, where they managed a team, developed integrated media strategies, and collaborated on comprehensive marketing plans. Currently, Lynn is working as a Media Supervisor at St. John & Partners. Throughout their career, Lynn has demonstrated their ability to exceed client goals, increase media revenue, and train junior media planners and buyers.

Lynn (Kennedy) Coffey completed their Bachelor of Science (B.S.) degree in Marketing and Management from the University of North Florida - College of Business Administration, where they attended from 1994 to 1998. Prior to their college education, Lynn attended Eustis High School, focusing on Marketing.

In addition to their formal education, Lynn obtained various certifications from The Trade Desk. In 2018, they became certified as a Trading Academy Professional, Practitioner, Specialist, and Strategist, along with receiving an Edge Academy Certification in Marketing Foundations. The following year, in 2019, they obtained the Trading Academy Certification in Connected TV. Lynn continued to enhance their skills by obtaining the Edge Academy Certification in Data-Driven Planning in 2020, and most recently, in 2022, they achieved the Trade Desk Edge Academy Certification for Trading Essentials.