St Johns Fragrance Company
Rhys Moore serves as the President and Chief Executive Officer of St Johns Fragrance Company since July 2016, overseeing a brand renowned for its signature Bay Rum scent and unique palm frond packaging. In addition, Rhys has held various leadership roles, including Senior Vice President at Griffin Llewellyn LLC and Managing Director focusing on management advisory services for the apparel and retail sectors. Board memberships include SmartGuardUV, which specializes in disinfecting technology, and LED Funding LLC, which offers energy-efficient lighting solutions. Rhys's extensive experience includes prior positions as Vice President and General Manager at Victorinox Swiss Army, General Manager and Vice President at OrotonGroup, and National Sales Manager at Champion Athletic. Academic credentials include an M.B.A. from Duke University's Fuqua School of Business and a Bachelor of Arts from the University of Michigan.
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St Johns Fragrance Company
Seventy five years ago, US Navy Officer, Capt. John Webb, blended the local bay rum with the island’s tropical bay leaf oils and spices as the genesis of our collection of distinctive men’s fragrances. Our iconic handwoven palm frond bottles were inspired by Virgin Island fishing baskets, and we continue that Caribbean tradition today.