Lisa Toro is an accomplished Senior Director of Product Management at St. Jude Children's Research Hospital - ALSAC, where leadership encompasses cross-functional teams to enhance digital experiences that support over $250M in annual online fundraising. With a strong background in digital product management, Lisa has previously served as Director of Digital Product, where the establishment of an audience-led product management discipline was pivotal. As the Founder and Executive Director of Bending Neon, expertise in brand creation and consultancy was developed across various sectors. Additional experience includes senior roles in digital brand marketing at Hilton Worldwide and co-founding RocketFuel, a digital agency. Lisa holds a BS in Finance from the Haslam College of Business at the University of Tennessee.
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